Sunday Morning is uncompromising about the origins of their goods and adhering stringently to human rights, environmental and social responsibility standards. They visit each of the factories where their goods are made and can vouch for the working conditions and health of workers there.

"Get Closer to Home" is their ethos and driving force, and it extends beyond the products they sell. They believe that having the safety and security of a home has positive compounding effects on individuals and communities, and they pledge 10% of their profits to build homes in developing countries through New Story. Through your purchases, they can help others in need get a little closer to home.